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Building a content factory with AI

The workflow we use to keep short-form video and articles shipping every week.

One calendar, three outputs

A content factory turns one research session into a week of outputs: a short video script, an article draft and a set of social posts. The idea pipeline is the bottleneck, not the writing.

The weekly loop

Pick 3–5 topics from client questions and search data, generate hooks and angles, produce the video and article drafts, schedule everything, then review the numbers and double down on what worked.

AI removes the blank-page problem; the schedule removes the inconsistency.

Quality control stays human

Automation produces volume. A human edit — facts, tone, claims — keeps the brand trustworthy. Without the human pass, publishing at scale is not worth it.

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